Bridging Knowledge Gaps in Finance
We bring over 50 years of experience in finance, research, and education to the table. and professional qualifications in Economics, Accounting, Finance and Law to answer your questions without charge, obligation, follow up or any sales pitch or recommendation. We do not provide financial advice recommendations or sale of any financial product. . We collect, collate, and edit financial information to provide a concise and comprehensive definition of the most common and complex financial terms and concepts.
How We Began
We started when our founder's daughter asked what "dividend yield" meant. That got us thinking. We realised there was not enough financial education available, especially for women, minorities, and diverse groups. Our goal is simple: to gather, organise, and share financial knowledge through education. We want to help people everywhere improve their financial well-being.
Tackling Financial Illiteracy Head-on
Many social problems stem from not knowing enough. Poor financial education is one such problem. We believe nobody should have to go through that. We're dedicated to ensuring there's a reliable, unbiased source of information about financial and investment terms. These terms are everywhere in the media and beyond, but they're often misunderstood or used to mislead people. We want to change that.
Our Collaborative Team
Right now, there are three of us working together. We function as a team to gather, organise, and explain financial terms and concepts. Additionally, we hire people from universities whom we select carefully to help us with editing.
